ABOUT

PROJECT 002

insertgraphicsnamehere
James Rowley
Freelance Graphic Design and Letterpress
Wi Do It Proppa
Campaign, Letterpress
Concept: Create a collaborative campaign for Yorkshire Tea and Notting Hill Carnvival
Poster Touchpoint
Solution: This poster is the basis of all designs for this project. Combining Yorkshire slang and Jamaican Patois, language was used to bridge a gap between 
these two titans of british culture. Letterpress was used to further emphasise the focus on language
Poster Touchpoint
Packaging (Tea Box) Touchpoint
Drawing inspiration from the the current Yorkshire Tea box, assets taken from the poster was used to form a new design.
Text seen on the packaging also uses text sampled from the original box translated into Patois
Packaging Net (Tea Box) Touchpoint
You Are Being Watched
Campaign, Typography
Concept: Create a campaign with the intent of how typography can have a high impact on the aspects of freedom and law and order
Solution: Use typography to draw the viewers eyes to interactive touchpoints using code, AI and a new typeface to tackle the epedemic of online privacy.
Poster Touchpoint
Using custom code and devices in addition to billboards, the campaign can spread to send consumers to helpful informatio to see how their data is managed and ways 
they can help reduce data misuse.
Project Touchpoint
Typeface ‘Privacy’ Distorted Showcase
The custom typeface was created with the sole intent for this project. The type was intended to be blocky to capture a feeling of no escape and to be in viewers faces.
This typeface is free for download through my Instagram @insertgraphicsnamehere
Typeface ‘Privacy’ Showcase
Chronowave
Typography
Brief: Create a typeface for an untitled ‘Old School First Person Shooter’ game
‘Chronowave’ Showcase
‘Chronowave’ Typeface Application
‘Chronowave’ Typeface Application
Libertè Counselling
Branding
Brief: Create new branding for an up and coming independant counselling practise
Logos and Logotype Variations
 Libertè Counselling is an individualy ran private counselling practise. In this project the client had a strong ideation of how they imagined their 
logo and variation which was proccured through the in depth personal conversations with the client.
Logo Spacing Specifications

Brand Colours
Typography Specifications
Nishijima
Branding
Brief: Create concept branding for a traditional Japanese restraunt in London
Logo and Logotype
These chararcters are vital assets to the visual character of Nishijima. These characters representing customers are help bring playfulness to the branding.
The characters are featured on merchandising, store front graphics, prints and for the ceramics.
Character Assets
Colour Palette
Name meaning and typography
Myself at an event for Birmingham Design Festival


Linkedin
Email
Instagram

I am a freelance multi-faceted designer currently looking for a position in a design studio after recently graduating from Birmingham City University for Graphic Communication. I have a keen passion for both digital and physical design, being an advocate for letterpress and type design.



Education

Bachelor of Arts with Honours in Graphic Communication // 
Birmingham City University // 
2025

UAL Level 3 Extended Diploma in Graphic Design // Pembrokeshire College //
2022



Main focus of Design

Typography
Letterpress
Branding
Campaigns





Notable Projects

Privacy
Campaign
D&AD New Blood Entry
2025

Bill Bailey’s Master Crafters
Letterpress
TV Show Appearance
2024

Liberte Counselling
Branding
Freelance Client
2025

YTXNHC
Campaign, Letterpress
Golden Duck Entry
2024
Skills

Broad Skills

Branding
Type Design
Letterpress Printing
Lino Printing
Screen Printing

Hard Skills

Adobe Creative Suite
FontForge
Processing

Skills in Progress

Motion
AI



PROJECT 004