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01—YABW   02―Wi Do It Proppa   03—Nishijima    04—Chronowave   05— Coming Soon   06— Coming Soon

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Wi Do It Proppa

This project saw the combination of two well know british brands; Yorkshire Tea and Notting Hill Carnival. The project incorporates the use of vibrant colours drawn from the islands of the Carribean and the hills of Yorkshire.

Language was used to bridge a gap between these two titans of british culture. Letterpress was used to further emphasise the focus on language. The packaging, drawing inspiration from the the current Yorkshire Tea box, assets taken from the poster was used to form a new design.Text seen on the packaging also uses text sampled from the original box translated into Patois